Hello, I'm Erik Richard.

Digital Marketing Specialist

 

[+] About

[-] About

  • I'm an alumni of the University of Massachusetts with a Bachelor's degree in the concentration of marketing from the Isenberg School of Management. Having grown up in Western Massachusetts and lived in Boston, I'm a New Englander at heart. Growing up I've had a lot of hobbies and passions and of all my passions, skateboarding has been my favorite. As a skater of 15 years, I know a lot about falling down and getting back up and the value of determination and hard work. These values have stuck with me and I try to utilize them in my everyday professional life to achieve success. Want to hear more? Connect with me on LinkedIn!

[+] Professional

[-] Professional

  • Social Media Manager, Operations & Customer Support Specialist

    Convenient Cards, Inc. (January 2015 - Present)
    • Organizes twitter marketing campaigns including giveaways & promotions.
    • Creates digital marketing content for social media platforms.
    • Responsible for 2000% @ConvenientCards Twitter following growth.
    • Facilitating the planning and implementation of marketing initiatives.
    • Manages customer service, ensuring positive customer experience
    • Routinely involved in inventory and database management

    Internet Marketing Specialist

    The Herb Chambers Companies (June 2014 - September 2015)
    • Broadcasted a consistent marketing message to drive web traffic.
    • Shot photos for merchandising on the website to create leads.
    • Routinely involved in inventory management and day-to-day operations.
    • Published compelling write ups for website ads.
    • Tailored and published email marketing content to thousands of customers.

    Internal Auditor

    Pride Stores (June 2010 - May 2014)
    • Oversaw cash flow from daily operations from all 20+ stores.
    • Spotted trends over time to help in loss prevention.
    • Provided key information needed to generate reports used by top management.
    • Utilized time management and teamwork skills to meet weekly goals.
    • Saved an estimated $100,000 over three years by preventing fraudulent activity.

    Bachelor's Degree - Marketing

    University of Massachusetts Amherst - Isenberg School of Management (Graduated: May 2010)

    Any questions feel free to follow me on Twitter or connect with me on LinkedIn!

[+] Activities

[-] Activities

  • Product Wear Test Analyst

    Converse Skate (July 2014 - Present)
    • Top product wear tester for Converse CONS.
    • Skates new product designs and provides valuable feedback and reviews.
    • Provides insight to improve shoe designs and durability.

    Community Manager

    Fat Trax Ski & Bike (January 2007 - July 2012)
    • Published and distributed content through social media to encourage sales & build brand awareness.
    • Tailored content to appeal to local demographic through video, graphic design, and photo.
    • Managed social media channels, increasing Facebook following by 3,000 followers.
    • Coordinated contests through Facebook and Instagram.

[+] Video

[-] Video

  • Convenient Cards

    Spring Break From Convenient Cards

    Safer Online Holiday Shopping

    Graduation - The Perfect Gift

    Fat-Trax

    Summer 2012 Skate Promo

    Fat-Trax "Monday Funday"

    Fully Fat-Traxed

[+] Email Marketing

[-] Email Marketing

  • Herb Chambers